JD.ID 1ST ANNIVERSARY
E-COMMERCE

THE GOAL

JD.ID, an e-commerce affiliated with Asia’s largest online retailer JD.com, had their first anniversary on March 2017. To celebrate the moment, a series of offline events themed “Celebrating Festivity” was held in Jakarta.

OUR PLAN

To represent the festivity of this event, advo Indonesia focused on informing the public and inviting the press to participate in this exciting celebration. During the event, we provide media tour, also one-on-one interview with the President Director of JD.ID and other spokespersons.

THE OUTCOME

This event was attended by hundred members of the media and earned coverage in top-tier daily newspapers and online news portals, such as Kompas, Detik, Liputan6, Pos Kota, Metrotvnews, including an exclusive interview with Indonesia’s first 24-hour news channel, MetroTV.