iruna PRESS LAUNCH
LOGISTIC

THE GOAL

Presence as a tech-based logistic in Indonesia, iruna appointed advo to assist them in their official press launching in Jakarta. The mission was to engage with the targetted online and offline media to encourage their attendance at the event as well as securing news coverage to help create awareness in the mind of Indonesian people.



OUR PLAN

The media interest was significant for a brand that has not had any presence before. That’s why advo helped iruna had their press launching become the talk of the town by focusing on crafting appealing and solid communication contents and liasing with prominent media.


THE RESULT

The event was attended by 45 media, including the 1st tier media, such as Kompas Print, Republika, Bisnis Indonesia, Viva, Warta Ekonomi, Tribunnews and SWA. The event generated 53 news clips and PR Value around Rp 2.8 billion.