THE GOAL

To continue its endless innovations on gaming industry, Acer global launched Predator 21 X, touted to be the world's first curved screen notebook aimed at gamers which costs more than 100 million rupiahs. The task was to create awareness and bring the hype from Indonesian market prior to the launch in Indonesia.

OUR PLAN

advo team worked hand-in-hand in raising the awareness of Predator 21 X and bringing the hype towards the launch by conducting relevant communication activities. Aside from the distribution of press releases, advo also assisted in prodiving hand-on product sessions to the media and public, showcasing the product at every Acer’s gaming events and even displaying it at world gaming events, which succesfully built up hype and demand from Indonesian market.

THE RESULT

The campaign resulted in increased public awareness towards Acer Predator 21 X, produced from massive media coverage that generated piles of news clips and PR Value worth of billions of rupiahs. Not only that, these exposures have also greatly contributed to the sold-out of the product.